Today’s business climate is competitive, and every small- to medium-size company should have a marketing plan to help them target customers. For us, that process begins with discovery. Together we examine your goals and look for sustainable ways to grow your business. Our seven steps include:
- Analyzing strengths, weaknesses, opportunities and threats (SWOT)
- Establishing financial and related objectives and devising a road map for getting there
- Proposing and prioritizing goals: what’s key for sustained business growth?
- Developing marketing strategy: targeting, positioning, branding, mix and execution
- Creating a marketing budget and achieving goals after producing deliverables
- Tracking success for important performance metrics
- Developing contingency plans that reflect changes in key demographics