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Your Seven-Step Marketing Plan

Today’s business climate is competitive, and every small- to medium-size company should have a marketing plan to help them target customers. For us, that process begins with discovery. Together we examine your goals and look for sustainable ways to grow your business. Our seven steps include:

  1. Analyzing strengths, weaknesses, opportunities and threats (SWOT)
  2. Establishing financial and related objectives and devising a road map for getting there
  3. Proposing and prioritizing goals: what’s key for sustained business growth?
  4. Developing marketing strategy: targeting, positioning, branding, mix and execution
  5. Creating a marketing budget and achieving goals after producing deliverables
  6. Tracking success for important performance metrics
  7. Developing contingency plans that reflect changes in key demographics

Deciding on Your Goals

The first step in growing your business is initiating a collaborative discovery process to clarify important details about intentions, goals, and expectations. From there, we execute on your unique marketing plan and establish a timeline for launching services.

As the process unfolds, we believe you will notice something different about our approach:a hands-on commitment to taking your business to the next level.