Your Marketing Plan

Today’s business climate is competitive, and every small- to medium-size company should have a marketing plan in place to sustain and grow their client base. For us, that process begins with discovery. Together we examine your goals and look for skillful ways to grow your business.


A Vihara Communications marketing plan typically includes:

  • Reviewing products or services
  • Analyzing strengths, weaknesses, opportunities and threats
  • Establishing financial objectives and creating a road map for getting there
  • Proposing and prioritizing goals
  • Developing marketing strategy: targeting, positioning, branding, mix and execution
  • Creating a marketing budget and producing deliverables
  • Maintaining performance tracking and developing contingency plans